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Decoding Retail Jargon: What Does ‘Clearance’, ‘Markdown’, and ‘BOGO’ Really Mean?

  • Writer: Union Commercial Editorial Team
    Union Commercial Editorial Team
  • Jan 26
  • 2 min read

Updated: Aug 13

Shopping can sometimes feel like decoding a foreign language, especially when faced with retail jargon plastered across advertisements. Terms like ‘Clearance’, ‘Markdown’, and ‘BOGO’ are common, but do you really know what they mean? Here’s a straightforward guide to help you shop smarter by understanding these buzzwords.


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What Does ‘Clearance’ Mean?


When an item is on clearance, it’s usually a last-ditch effort by the retailer to sell off stock they no longer want to carry. Clearance items are often discontinued, seasonal, or overstocked products that need to be sold quickly to make room for new inventory.


  • Key Takeaway: Clearance sales can offer massive discounts, but items are often final sale—no returns or exchanges. Be sure you’re satisfied with the purchase before committing.


What Does ‘Markdown’ Mean?


A markdown is simply a price reduction on an item, typically to encourage sales. This could happen for a variety of reasons, such as new models arriving, slow-moving stock, or a general promotion. Unlike clearance items, markdowns don’t always mean the product is being phased out.


  • Key Takeaway: Markdown items are often eligible for returns, making them a safer option for cautious shoppers.


What Does ‘BOGO’ Mean?


BOGO stands for ‘Buy One, Get One’ and is a popular promotional tool used by retailers. Variations include:


  • BOGO Free: Buy one item and get a second item for free.

  • BOGO 50% Off: Buy one item at full price and get the second item for half the price.

These offers can be a great way to stock up, especially if you’re buying items you already planned to purchase.

  • Key Takeaway: Always check the terms and conditions of BOGO deals to ensure you’re getting real value. Sometimes, the ‘free’ or discounted item is the cheaper of the two, which may reduce the perceived savings.


Other Common Retail Jargon


  1. Flash Sale: A short-term sale, often lasting only a few hours or a day. Great for quick deals but can lead to impulse purchases.

  2. Doorbuster: A heavily discounted item designed to draw customers in, often available in limited quantities.

  3. Price Match: When a retailer agrees to match a competitor’s lower price for the same product.

  4. BOGOHO: Buy One, Get One Half Off (a less common BOGO variation).


How to Make Retail Jargon Work for You


  • Compare Prices: Just because something is on clearance or marked down doesn’t mean it’s the lowest price available.

  • Check the Fine Print: Ensure you understand the return policy, especially for clearance or BOGO items.

  • Be Strategic: Use BOGO deals to stock up on essentials or gifts, and focus on high-value items.

  • Shop Off-Season: Clearance items are often seasonal, so shopping off-season can save you a bundle.


Final Thoughts


Understanding retail jargon can save you both time and money. By knowing the true meaning behind terms like ‘Clearance’, ‘Markdown’, and ‘BOGO’, you’ll be better equipped to make smart shopping decisions. Remember, the key to savings is not just spotting a deal but ensuring it’s the right deal for you.

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