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Are Loyalty Programmes Worth It? The Best Ones to Join in 2025

  • Writer: Union Commercial Editorial Team
    Union Commercial Editorial Team
  • Jan 26
  • 3 min read

Updated: Aug 13

In today’s competitive retail landscape, loyalty programmes have become a staple for many retailers looking to reward their customers and build long-term relationships. But are these programmes really worth your time and money in 2025? Let’s take a closer look at how loyalty programmes work, the benefits they offer, and which ones are worth joining this year.



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What Are Loyalty Programmes?


Loyalty programmes are designed to incentivise repeat purchases by offering rewards, discounts, or exclusive perks to customers. In exchange for signing up, you typically earn points for every purchase you make, which can later be redeemed for rewards such as discounts, free products, or other benefits. Many programmes also offer tiered membership levels, with higher tiers unlocking better perks.



Why Join a Loyalty Programme?


Here are some key reasons why loyalty programmes can be worth it:


  1. Savings on Everyday Purchases: Many programmes offer discounts or cashback that can quickly add up, especially if you frequently shop at the same retailer.

  2. Exclusive Perks: From early access to sales to members-only promotions, loyalty programmes often provide access to deals you wouldn’t get otherwise.

  3. Personalised Rewards: Many modern programmes use your shopping data to tailor rewards to your preferences, making the benefits more relevant.

  4. Free Services: Some loyalty programmes include perks like free delivery, gift wrapping, or extended returns.

  5. Community Benefits: Certain programmes provide access to exclusive events or communities, adding a sense of belonging to the shopping experience.


The Best Loyalty Programmes to Join in 2025


Here are some of the top-rated loyalty programmes this year that offer exceptional value:


  1. Tesco Clubcard

    • Why It’s Great: Earn points on every shop and enjoy discounts through Clubcard Prices.

    • Best For: Grocery shoppers looking to save on weekly essentials.


  2. Boots Advantage Card

    • Why It’s Great: Earn 4 points for every £1 spent, and redeem them for future purchases.

    • Best For: Beauty and health enthusiasts.


  3. Starbucks Rewards

    • Why It’s Great: Earn stars for every purchase and redeem them for free drinks or food.

    • Best For: Regular coffee drinkers.


  4. Nectar Card (Sainsbury’s, Argos, eBay, and more)

    • Why It’s Great: Collect points across multiple brands and redeem them for shopping discounts.

    • Best For: Versatile shoppers who frequent multiple partner retailers.


  5. Amazon Prime

    • Why It’s Great: Free delivery, Prime Video, Prime Music, and exclusive deals.

    • Best For: Frequent Amazon shoppers who value added entertainment benefits.


  6. IKEA Family

    • Why It’s Great: Get special discounts, access to exclusive events, and free tea or coffee during store visits.

    • Best For: Home improvement enthusiasts.


  7. My John Lewis

    • Why It’s Great: Access to free hot drinks, special rewards, and exclusive sales.

    • Best For: Fans of quality department store shopping.


How to Make the Most of Loyalty Programmes


  • Stick to Your Favourites: Focus on programmes from stores where you shop frequently to maximise rewards.

  • Combine Rewards: Pair loyalty points with other discounts or cashback offers for maximum savings.

  • Track Your Points: Use apps or the retailer’s website to monitor your points and avoid letting them expire.

  • Sign Up for Notifications: Stay informed about special offers, bonus points days, or tier upgrades.

  • Be Mindful of Spending: Don’t let loyalty perks tempt you into overspending on items you don’t need.


Final Thoughts


Loyalty programmes can offer fantastic value, but their worth depends on how well they align with your shopping habits. In 2025, with more tailored and flexible options than ever, it’s easier to find programmes that genuinely enhance your shopping experience. Choose wisely, and you could enjoy substantial savings, exclusive perks, and a more rewarding relationship with your favourite retailers.


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